Featuring interviews and expertise from today’s B2B experts and thought leaders.

About the show:

Leaders of B2B is a 3x weekly podcast where we bring you interviews and expertise from executives at rapidly growing B2B companies. Your hosts Jake Jorgovan and David Ledgerwood dive into the stories, strategies, and tactics of today’s rapidly growing B2B companies.

What to expect in the format & questions of the show:

The Leaders of B2B Podcast operates in a casual conversation style interview. We don’t structure out specific “rapid fire” questions but instead operate in a general framework to guide our questions. Our hosts simply ask the questions they are most curious about.

The framework for each episode is the present, past, and future of the guest.

  • First, we learn more about our guests, their current company, and what they are doing today.

  • Second, we dig into our guests professional career and backstory. 

  • Third, we dive into the guests vision for the future of the company, and their industry as a whole.

Throughout the interview, we dive in to pull out key nuggets of wisdom from each guests journey’s, failures, and lessons learned along the way.

Who is the audience for the show:

The audience for the show is made up primarily of B2B Professionals. This includes both C-Level executives at other B2B companies as well as B2B professionals and entrepreneurs at various stages of their career.

How long is each episode?

Episodes typically last from 25-40 minutes in length.

Is the show audio or video?

The primary medium of the show is audio, although we do chop up the video portion of the interview into social posts and educational videos. If possible, please try to have your webcam on and a professional video setting. If you can’t do video though, no worries. We can still run with just audio for the interview.

How to prepare for your interview:

1) Use your computer - Please use your computer for recording, not your phone. This will ensure we have the best quality possible.

2) Google Chrome is preferred - If possible, please have Google Chrome open during the interview. This enables us to record an audio backup of the interview. If you don’t have Google Chrome, it is ok, but it is preferred if possible.

3) Remove distractions - Please be in a quiet place and turn off any cell phones or notifications.

4) Audio Quality - Please use the best microphone you have available. If you do not have a microphone then use at minimum a pair of earbuds or a headset. This ensures the best audio quality for the listener.


Meet your host

 
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David (Ledge) Ledgerwood

Co-founder and Managing Partner at Add1Zero, which provides lead-to-close sales execution for B2B services and tech companies ready to leap from 6 to 7 digits of revenue.

Ledge’s career sales have topped $40M, with an average deal size in excess of $150,000. With startup founder, executive, and sales experience spanning more than a decade, Ledge has led growth efforts at several companies into the 7- and 8-figure revenue stages.

Previously the VP of Sales and host of Gun.io's The Frontier Podcast where he interviewed 200+ software engineering leaders and frequent guest on startup and business podcasts.